There are a number of ways that you can do a little bit of unconventional promotion. Just because you don’t have the money for a massive campaign doesn’t mean you can’t advertise well. There are plenty of promotional items that are great values. You just need to make sure that you are giving away an item that is something more than a novelty. It should be something that has function, so that it will be a part of their usual activities.
Just look at the idea of a promotional USB. Just about everyone could put a thumb drive to good use. It’s practically the epitome of form and function. Make up some customized USB drives and then give them out to your soon-to-be customers. They will be reminded of you every time that they use it. That’s good marketing and good branding.
There are also a number of green promotional products for the times when you want to play to the environmental crowd. These novelties include things like bamboo shirts and biodegradable pens. These are good for the environment and good for business. It’s a unique item that they’ll remember. You can even look into using recycled cards to get your message across. It’s another cheap and memorable way to grab a new base.
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